Starting today, consumers can order their air filters even faster and easier through the upgraded webshop of Tops Filter, formerly known as TOPS KWL-Filter. This development follows the expansion of the product range, enabling filter specialists to respond even faster to the growing demand for clean air in homes, both within the Netherlands and beyond.
More extensive range
For some time now, the team behind TOPS KWL-Filter has been working on expanding its product range. “We wanted to focus more broadly on air filters for the home”, says Luc Cuijpers, content specialist at Tops Filter. “After all, there are multiple options for creating a healthy indoor climate.” When the need for a more modern website grew, they decided to completely change course. The result? An entirely new webshop with filters and accessories for heat recovery units, extraction systems, air purifiers, and so much more. Product Manager Kim Rodriguez Gerritsma: “Our website is now more flexible, scalable, and better tailored to the market and our customers. This not only improves the customer experience, but also makes inventory management more efficient.”
New website and image
Since the name TOPS TOPS KWL-Filter no longer reflects the more extensive range of products, the filter specialist will now continue under the name Tops Filter. A new name and website naturally call for a new look: the logo has been given a more contemporary design and the light blue has been replaced by dark blue and orange tones. The updated corporate identity has been implemented on the Dutch, Belgian, German, and Austrian websites. Depending on the domain, there are currently more than 1,250 products available, with more to come in the future. Customers can also find information and tips on creating and maintaining an optimal indoor climate.
Healthy indoor climate
Issues such as air quality and sustainability are more important than ever. It is not without reason that increasingly stringent requirements and regulations apply to the construction of new homes and buildings. A healthy indoor climate starts with good ventilation, often via a mechanical ventilation system. Additionally, appliances such as extraction systems and air purifiers can help keep the air clean. The effectiveness of such systems depends not only on the quality, but also on the condition of the filters. Or rather: the cleaner the filters, the cleaner the air. To ensure an optimal indoor climate and minimal energy consumption at all times, it is necessary to replace the filters regularly.
About Tops Filter
For years, Tops has been committed to clean air in private homes. The team behind the webshop aims to raise awareness of the benefits of good air quality and to provide customers with complete peace of mind when it comes to ensuring a healthy indoor climate. They do this not only by offering high-quality filters at a fair price, but also by focusing on knowledge sharing, personal contact, and providing top-notch service.